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General Motors to Restructure Brand Portfolio

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Case Type: operations strategy; organizational behavior; marketing, brand optimization.
Consulting Firm: Samsung Global Strategy Group (GSG) final round full time job interview.
Industry Coverage: automotive, motor vehicles.

Case Interview Question #01284: Our client General Motors Company (NYSE: GM), commonly referred to as General Motors (GM), is an American multinational corporation headquartered in Detroit that designs, manufactures, markets, and distributes automobiles and auto… Read the rest


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