Case Type: market entry.
Business Concepts Tested: Geographic market entry; Market sizing; Creativity; Mental math.
Consulting Firm: A.T. Kearney 2nd round full time job interview.
Industry Coverage: automotive, motor vehicles.
Quantitative Difficulty: Easy; Qualitative Difficulty: Hard; Overall Difficulty: Medium
Case Interview Question #01380: Your client Bayerische Motoren Werke AG (FWB: BMW), commonly referred to as BMW, is a… Read the rest
